PART A: Preparing for self-employment. 1. The self-employment decision -- 2. Getting help -- 3. Government agencies -- PART B: Finding a business opportunity. 4. Looking for ideas -- 5. Market intelligence -- 6. Knowing the risks -- PART C: Getting started. 7. Pathways to a start-up -- 8. Meeting legal obligations -- 9. Planning a business strategy -- PART D: Marketing plan. 10. Marketing strategy -- 11. Advertising and promotion -- 12. Online marketing -- 13. Export marketing -- PART E: Operating plan. 14. Establishing premises -- 15. Operating strategy -- 16. Employing staff -- PART F: Financial plan. 17. Financial information -- 18. Working capital -- 19. Small business finance -- 20. Taxation
Summary
Now in its 11th edition, this is THE guidebook for all business owners - essential reading for anyone who wants to build their future in small business
