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E-book
Author Liedtka, Jeanne, author.

Title Experiencing design : the innovator's journey / Jeanne Liedtka, Karen Hold, Jessica Eldridge
Published New York : Columbia University Press, [2021]

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Description 1 online resource
Contents Part I: Introduction -- 1. How Design Shapes Us as We Shape Designs -- 2. Why Design Thinking Works -- Part II: The Discovery Process -- 3. Immersion -- 4. Sensemaking -- 5. Alignment -- 6. Emergence -- Part III: The Testing Process -- 7. Imagining -- 8. Learning in Action -- 9. Putting It All Together -- Part IV: Different Strokes for Different Folks -- 10. The Driver -- 11. The Influencer -- 12. The Analyst -- 13. The Supporter -- Part V: The Destination -- 14. Personal Development Planning -- 15. Organizational Development Planning
Summary "In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes In English
Description based on online resource; title from digital title page (viewed on September 16, 2021)
Subject Technological innovations.
Design.
Industrial design.
industrial design.
design (discipline)
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
Industrial design
Design
Technological innovations
Form Electronic book
Author Hold, Karen, author.
Eldridge, Jessica, author.
LC no. 2020058120
ISBN 9780231550734
0231550731