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Book Cover
E-book
Author Lellis, Julie C

Title The zombie business cure : how to refocus your company's identity for more authentic communication / Julie C. Lellis, PhD and Melissa Eggleston
Published Wayne, NJ : Career Press, 2017

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Description 1 online resource (181 pages)
Contents Cover; Title Page; Copyright Page; Dedication; Acknowledgments; Contents; Introduction: Don't Be a Zombie; Chapter 1: Understanding Identity; Chapter 2: Zombies Are Reckless: Be MINDFUL; Chapter 3: Zombies Are Haphazard: Be STABLE; Chapter 4: Zombies Are Stiff: Be FLEXIBLE; Chapter 5: Zombies Are Indistinguishable: Be ORIGINAL; Chapter 6: Zombies Are Self-Absorbed: Be GIVING; Chapter 7: Fully Embodied; Notes; Index; About the Authors
Summary Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Business communication.
Business communication
Form Electronic book
Author Eggleston, Melissa.
LC no. 2017276961
ISBN 9781632659231
1632659239