| Description |
1 online resource (228 p.) |
| Series |
Interventions Ser |
|
Interventions Ser
|
| Contents |
Intro -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- About the author -- Preface -- List of abbreviations -- Introduction -- Linking 'brand' and 'nation' -- Nation-branding and its academic study -- The traditional focus on economic competitiveness and soft power -- The emerging critical research agenda -- Approaching nation-branding as 'practice' -- Kazakhstan and Qatar as relevant sites of practice -- The acts and limitations of this research -- The content of this book -- Part I A practice approach to nation-branding |
|
1 Conceptualising nation-branding as practice -- The presence of 'practice' in existing scholarship -- The conceptual trading zone -- Nation-branding as identity politics -- Identity in a 'world of our making' -- Nation-branding as political legitimation -- Legitimation, not legitimacy -- Authoritarian legitimation -- The making of legitimation claims -- Theorising nation-branding -- A working definition -- A sensitising framework -- 2 Analysing nation-branding in practice -- Data generation -- Being there -- From afar -- Data analysis -- 3 Situating nation-branding in practice |
|
Sites of nation-branding -- Kazakhstan -- Qatar -- Cases of nation-branding -- Sports -- Cities -- Universities -- Conclusion -- Part II The promotion of sports, cities, and universities in Kazakhstan and Qatar -- 4 Building the sports-brand: Team Astana and the 2022 FIFA World Cup -- Sport, nation-branding, and identity politics -- Kazakhstan and Qatar's participation in the global sports circuit -- Sport in Kazakhstan -- Sport in Qatar -- Building the sports-brand: the international sports circuit and the construction of state-identity -- Kazakhstan's sports-brand -- Qatar's sports-brand |
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Conclusion -- 5 Building the city-brand: extravagant urban development in Astana and Doha -- Urbanisation, nation-branding, and identity politics -- Building Astana and Doha -- Astana -- Doha -- Building the city-brand: Astana and Doha as synecdoches for the state -- Astana's urban brand -- Doha's urban brand -- Conclusion -- 6 Building the knowledge-brand: 'world-class' education at Nazarbayev University and Education City -- Higher education, nation-branding, and identity politics -- Achieving academic excellence in Kazakhstan and Qatar |
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The internationalisation of higher education in Kazakhstan -- The internationalisation of higher education in Qatar -- Building the knowledge-brand: flagship universities and state-identity construction -- Nazarbayev University -- Education City -- Conclusion -- Part III Nation-branding in practice -- 7 Nation-branding as conservative politics -- The local logic of nation-branding -- Branding Kazakhstan -- Branding Qatar -- Kazakhstan and Qatar as sites of nation-branding -- Nation-branding as a travelling practice -- Nation-branding as an international political practice |
| Notes |
Description based upon print version of record |
|
Conclusion: Brand new world? |
| Form |
Electronic book
|
| ISBN |
9781000067903 |
|
1000067904 |
|
