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Title
Managers and competition / G. Easton ... [and others]
Published
Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell Business, 1993
Copies
Location
Call no.
Vol.
Availability
W'BOOL
658.4012 Eas/Mac
AVAILABLE
Description
ix, 350 pages : illustrations ; 24 cm
Contents
1. Introduction -- 2. Industry Structure -- 3. Products, Customers and Markets -- 4. Strategy -- 5. Communication -- 6. Competition -- 7. Dynamics -- 8. Summary and Conclusions
Bibliography
Includes bibliographical references (pages [330]-342) and index
Subject
Competition.
Industrial management.
Strategic planning.
Author
Easton, Geoff.
LC no.
92029860
ISBN
0631188770
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