| Description |
1 online resource |
| Contents |
Cover page; Halftitle page; Title page; Copyright page; Epigraph; CONTENTS; ACKNOWLEDGEMENTS; LIST OF CONTRIBUTORS; LIST OF CASE STUDIES; LIST OF INTERVIEWS; PART ONE Overview; 1 Introduction: Valuing Music; Valuing music: Production and consumption; Who is the young music entrepreneur?; Outline of the book; Conclusion; References; 2 The Need for the Music Entrepreneur; The nature of the music industries; Record labels: Fluctuating economy/ new business models; Emerging territories; The music entrepreneur; Which skills might the music entrepreneur need? |
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Art versus commerce: Striking a balanceSelf- belief: Opportunity/motivation; Challenge/determination/failure as a learning experience; Networking; Exchanging not buying; Passion/work ethic; Summary: Characteristics of the music entrepreneur; Conclusions: Entrepreneurship in music education; Notes; References; 3 From DIY to D2F: Contextualizing Entrepreneurship for the Artist/Musician; Introduction; Part 1: Entrepreneurship and DIY; From Punk to post-Punk; Part 2: Major labels and 360-degree deals; Part 3: From DIY to D2F; Part 4: Playing the platforms; Part 5: The D2F entrepreneur; Conclusion |
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NotesReferences; 3A Example Case Study?: The Professional Musician; Case study: Ross McFarlane (professional musician); References; PART TWO Sectors and Case Studies; 4 Artist Managers and Entrepreneurship: Risk- takers or Risk Averse?; Introduction; The changing nature and reputation of artist managers; Locating the artist manager as an entrepreneur; Case study: Sumit Bothra (ATC Management); Case study: Princess Nyah (self- managing artist); Conclusion; Notes; References; Websites; 5 Live Music; Outline; Introduction; The role of the entrepreneur in the live sector |
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Case study: Goc O'Callaghan (ArcTanGent Festival)Case study: Joe Smillie, the Glad Café; Conclusion; References; Useful sources; 6 Entrepreneurship and Music Technology Practitioners; Key concepts and issues; Case study: Chantal Epp (Synergy Sounds); Case study: Helen Atkinson (Producer/Engineer at RAK Studios); Conclusion; Notes; References; Websites; 7 Recorded Music; The recorded music sector; Copyright issues; The record company entrepreneur; Case study: Jay Frank (DigSin); Case study: Mark Orr (LAB Records); Summary; Conclusions; Notes; References; 8 Digital Music Distribution |
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Web 3.0 and digital music distributionIndependent artists as prosumers: Tools for digital distribution; The digital distribution landscape; Sector overview; Digital aggregators; Digital retailers; Streaming services; New developments: Tidal; Subscription services; Crowdfunding platforms; Digital content management platforms; Case study: EmuBands (Ally Gray); Case study: Jessica Carmody (Account Manager at PledgeMusic UK); 'I'm not an entrepreneur': A British perspective?; References; Websites; 9 Music Publishing: How to Understand and Engage with Copyright in the Digital World; Introduction |
| Summary |
The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed December 2, 2015) |
| Subject |
Music trade.
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Music -- Economic aspects.
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Entrepreneurship.
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Entrepreneurship
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entrepreneurs.
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MUSIC -- Genres & Styles -- Classical.
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MUSIC -- Reference.
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Entrepreneurship
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Music -- Economic aspects
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Music trade
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| Form |
Electronic book
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| Author |
McPherson, Gayle, 1968- author
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| ISBN |
9781472531100 |
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1472531108 |
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1472530977 |
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9781472530974 |
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147252540X |
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9781472525406 |
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