| Description |
1 online resource (pages cm) |
| Contents |
Cover; Title; Copyright; Contents; List of Figures and Tables; Notes on Contributors; SECTION I Introductory Issues; 1 Why Is Persuasion Ethics So Important to All Communication Students Today? How Does this Book Help You Develop Your Own Perspective?; 2 All Communication Is Persuasive: Exploding the Myth of Objectivity; 3 Advertising Ethics: Applying Theory to Core Issues and Defining Practical Excellence; 4 Organizational Crossroads: The Intersection of PR and Advertising Ethics; SECTION II Criticisms of PR and Advertising Messages |
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5 Stereotyping in Advertising: We Are Not the People in Those Pictures6 The Advertising Milieu and Beauty Advertising; 7 What Do People Really Think About Commercials That Stereotype Women or Glamorize Dangerous Behavior?; 8 Negative Political Advertisements: A Primer From the Academic Literature With an Ethical Marketing Commentary; 9 Puffing the Claim; 10 Online Behavioral Advertising and the Ethics of Privacy; 11 The Intersection of Culture and Advertising Ethics in a Global Marketplace; SECTION III Special Topics |
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12 Ethical Challenges of Framing in Persuasive Communication, in Words and Pictures13 Seeing and Believing: Issues in Visual Persuasion Ethics; 14 Ethics Theory and Application in Public Relations, Advertising, and Health Communication; 15 Do the Right Thing: Advertising Law, Self-Regulation, and Ethics; 16 The Minimum and Maximums of Professional Ethics Codes; 17 What Do Students Think of Business Ethics? Three Decades of Research; 18 Marbles in the Soup and Crushed Volvos: Ethical Choices on the Advertising Ethics Battlefield; Index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Advertising -- Moral and ethical aspects
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Advertising -- Psychological aspects.
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Persuasion (Psychology)
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Advertising -- Moral and ethical aspects.
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Advertising -- Psychological aspects.
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Persuasion (Psychology)
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| Form |
Electronic book
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| Author |
Duffy, Margaret (Professor of Communications), editor.
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Thorson, Esther, editor
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| ISBN |
9781317309635 |
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1317309634 |
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9781317309628 |
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1317309626 |
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9781317309642 |
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1317309642 |
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