| Description |
pages cm |
| Contents |
Basic marketing and promotion concepts / Eleonora Dubicki -- Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers -- A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon -- Marketing to community college users / Mark S. Thompson, Lynn Schott -- Marketing electronic resources to distance students : a multipronged approach / Julia Leong -- Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain -- A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods -- Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood -- Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox -- Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly -- Using RSS feeds to alert users to electronic resources / Kim Armstrong -- Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski |
| Notes |
Special issue of The serials librarian, Vol. 53, no. 3 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Academic libraries -- Marketing.
|
|
Libraries and the Internet.
|
|
Libraries -- Special collections -- Electronic information resources.
|
| Author |
Dubicki, Eleonora.
|
| LC no. |
2007009585 |
| ISBN |
0789035855 (hbk.) |
|
0789035863 (paperback) |
|
9780789035851 (hbk.) |
|
9780789035868 (paperback) |
|
