Description |
1 online resource (xv, 177 pages) |
Series |
Core Concepts in Higher Education |
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Core concepts in higher education.
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Contents |
Cover; Title; Copyright; CONTENTS; Series Introduction; Acknowledgements; Preface; Chapter 1 Fundraising: Theories of Motivation for Giving; Chapter 2 Grounding Institutional Marketing in Theory; Chapter 3 Boards of Trustees and Philanthropy; Chapter 4 Leadership for Philanthropy; Chapter 5 Youth and Student Volunteerism and Philanthropy; Chapter 6 Social Identity and Philanthropy; Chapter 7 Conclusion: A Call to Advance the Field of Advancement Research; Appendix A Philanthropic Research Resources; Appendix B Institutional Advancement Related Dissertations, 1993-2013; Bibliography; Index |
Summary |
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions-including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders-this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features:Coverage of historical and theoretical underpinnings and ins |
Bibliography |
Includes bibliographical references and index |
Notes |
Online resource; title from digital title page (viewed on September 26, 2014) |
Subject |
Educational fund raising -- United States
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Universities and colleges -- United States -- Finance
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Universities and colleges -- Public relations -- United States
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College publicity -- United States
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EDUCATION -- Administration -- General.
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EDUCATION -- Educational Policy & Reform -- General.
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College publicity
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Educational fund raising
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Universities and colleges -- Finance
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Universities and colleges -- Public relations
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United States
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Form |
Electronic book
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Author |
Huehls, Frances
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ISBN |
9781136341809 |
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1136341803 |
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9780203123850 |
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0203123859 |
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0415517338 |
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9780415517331 |
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0415517346 |
|
9780415517348 |
|
1322101752 |
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9781322101750 |
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9781136341755 |
|
1136341757 |
|
9781136341793 |
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113634179X |
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