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Book Cover
E-book
Author Drezner, Noah D.

Title Fundraising and Institutional Advancement : Theory, Practice, and New Paradigms / Noah D. Drezner and Frances Huehls
Published New York : Routledge, 2015

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Description 1 online resource (xv, 177 pages)
Series Core Concepts in Higher Education
Core concepts in higher education.
Contents Cover; Title; Copyright; CONTENTS; Series Introduction; Acknowledgements; Preface; Chapter 1 Fundraising: Theories of Motivation for Giving; Chapter 2 Grounding Institutional Marketing in Theory; Chapter 3 Boards of Trustees and Philanthropy; Chapter 4 Leadership for Philanthropy; Chapter 5 Youth and Student Volunteerism and Philanthropy; Chapter 6 Social Identity and Philanthropy; Chapter 7 Conclusion: A Call to Advance the Field of Advancement Research; Appendix A Philanthropic Research Resources; Appendix B Institutional Advancement Related Dissertations, 1993-2013; Bibliography; Index
Summary In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions-including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders-this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features:Coverage of historical and theoretical underpinnings and ins
Bibliography Includes bibliographical references and index
Notes Online resource; title from digital title page (viewed on September 26, 2014)
Subject Educational fund raising -- United States
Universities and colleges -- United States -- Finance
Universities and colleges -- Public relations -- United States
College publicity -- United States
EDUCATION -- Administration -- General.
EDUCATION -- Educational Policy & Reform -- General.
College publicity
Educational fund raising
Universities and colleges -- Finance
Universities and colleges -- Public relations
United States
Form Electronic book
Author Huehls, Frances
ISBN 9781136341809
1136341803
9780203123850
0203123859
0415517338
9780415517331
0415517346
9780415517348
1322101752
9781322101750
9781136341755
1136341757
9781136341793
113634179X