| Description |
1 online resource (225 pages) |
| Contents |
Section 1. Radical minorities -- section 2. Other alumni constituencies -- section 3. On-campus constituencies and future donors |
| Summary |
Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited boo |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Educational fund raising -- United States
|
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College benefactors -- United States
|
|
EDUCATION / General.
|
|
EDUCATION / Aims & Objectives.
|
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EDUCATION / Higher.
|
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College benefactors
|
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Educational fund raising
|
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United States
|
| Form |
Electronic book
|
| ISBN |
9781136287978 |
|
1136287973 |
|
