Title Social marketology : improve your social media processes and get customers to stay forever / by Ric Dragon

Published New York : McGraw-Hill, ©2012

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Description 1 online resource Summary Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. Dragon is the cofounder and CEO of DragonSearch, where he has led social media strategy for Steuben, the Grammy Foundation, Raritan, and other organizations Bibliography Includes bibliographical references and index Notes Print version record Subject Internet marketing -- Social aspects Social media. Marketing -- Social aspects Customer relations. Social Media social media. Customer relations Marketing -- Social aspects Social media Commerce. Business & Economics. Marketing & Sales. Form Electronic book LC no. 2012016987 ISBN 9780071790505 0071790500

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