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Authors (Last name first) (1-5 of 5)
Doyle, Peter, 1943-2003.
1
Book
1998

Innovation in marketing




Oxford ; Boston : Butterworth-Heinemann, 1998

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Location Call no. Vol. Availability
 MELB  658.8 Doy/Iim  AVAILABLE
2
Book
2003

Marketing management : a strategic, value-based approach


Whitwell, Greg, author
[First] Australian edition
Milton, Qld. : John Wiley & Sons Australia, 2003

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Location Call no. Vol. Availability
 MELB  658.802 Whi/Mma  AVAILABLE
3
Book
2000

Value-based marketing : marketing strategies for corporate growth and shareholder value


Doyle, Peter, 1943-2003.

Chichester ; New York : Wiley, [2000]

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 MELB  658.802 Doy/Vbm  AVAILABLE
4
E-book
2008

Value-based marketing : marketing strategies for corporate growth and shareholder value


Doyle, Peter, 1943-2003.
Second edition
Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]

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Doyle, Peter, 1943 June 23-2003
5
Book
2006

Marketing management and strategy


Doyle, Peter, 1943 June 23-2003
Fourth edition / Peter Doyle & Phil Stern
Harlow : Financial Times Prentice Hall, 2006

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Location Call no. Vol. Availability
 MELB  658.8 Doy/Mma 2006  AVAILABLE
 MELB  658.8 Doy/Mma 2006  AVAILABLE
 WATERFT BUSINESS  658.8 Doy/Mma 2006  AVAILABLE
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