Title Investigating the strategic influence of customer satisfaction on firm financial performance / Jeffrey P. Dotson

Published London : Henry Stewart Talks, 2010

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HSTalks Business & Management Collection

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Description 1 streaming video file (41 min.) Series Bayesian analysis in marketing : a breakthrough in customer analytics Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing Contents Formal definition of strategic and tactical marketing decisions -- Linking customer and employee satisfaction to firm performance -- Models of simultaneous supply and demand -- Approaches to optimal allocation of marketing resources Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Bayesian statistical decision theory. Marketing research. Bayesian statistical decision theory. Marketing research. Form Streaming video

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