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Book Cover
Book
Author Stoldt, G. Clayton, 1962-

Title Sport public relations : managing stakeholder communication / G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold
Edition Second edition
Published Champaign, IL : Human Kinetics, [2012]
©2012

Copies

Location Call no. Vol. Availability
 MELB  659.29796 Sto/Spr 2012  AVAILABLE
Description x, 373 pages : illustrations ; 29 cm
Contents Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Usiing the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations
Bibliography Includes bibliographical references and index
Subject Sports -- Public relations.
Mass media and sports.
Communication in organizations.
Author Dittmore, Stephen W., 1968-
Branvold, Scott E., 1949-
LC no. 2011046526
ISBN 9780736090384 (hard cover)
073609038X (hard cover)