Description |
x, 373 pages : illustrations ; 29 cm |
Contents |
Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Usiing the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations |
Bibliography |
Includes bibliographical references and index |
Subject |
Sports -- Public relations.
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Mass media and sports.
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Communication in organizations.
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Author |
Dittmore, Stephen W., 1968-
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Branvold, Scott E., 1949-
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LC no. |
2011046526 |
ISBN |
9780736090384 (hard cover) |
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073609038X (hard cover) |
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