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Book Cover
E-book
Author DiPietro, Robin, author

Title Motorway services extraordinaire : Welcome Break case study / Robin DiPietro
Published London : International CHRIE, 2018

Copies

Description 1 online resource
Series SAGE Business Cases
SAGE Business Cases
Summary The current case study looks at the unique hospitality and tourism business of motorway services and how, despite many competitors, Welcome Break has done an exceptional job of working within the constraints of the industry. The challenge of finding and keeping employees has never been greater, but Welcome Break has turned much of their attention towards providing a great work environment that develops people and helps them to find their inner greatness. The financial performance of Welcome Break is a reflection of positive people practices, and their ability to manage multiple brands in multiple locations
Notes Originally Published InDiPietro, R. (2018). Motorway services extraordinaire: Welcome Break case study. Journal of Hospitality & Tourism Cases, 6(4), 73-81
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Welcome Break -- Case studies
Service stations -- Great Britain -- Case studies
Job satisfaction -- Great Britain -- Case studies
Branding (Marketing) -- Great Britain -- Case studies
Branding (Marketing)
Job satisfaction
Service stations
Great Britain
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781529719956
152971995X