| Description |
1 online resource (208 pages) |
| Contents |
COVER; BRIEF CONTENTS; SECTION -- I : PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT; MARKETING CHANNELS; PHYSICAL DISTRIBUTION MANAGEMENT; WHOLESALERS; RETAILERS; FRANCHISING; MANAGING MARKETING CHANNELS AND CHANNEL CONFLICTS; CHANNELS FOR CONSUMER GOODS, INDUSTRIAL GOODS AND SERVICES; MULTI-LEVEL MARKETING (MLM); OVERVIEW OF SUPPLY CHAIN MANAGEMENT (SCM); SECTION -- II : RETAIL MARKETING MANAGEMENT; TYPES OF RETAILERS; SUPERMARKETS, DEPARTMENT STORES AND CHAIN STORES MANAGEMENT; STORE LAYOUT; RETAIL MERCHANDISING AND SHOP DISPLAYS; RETAIL ADVERTISING AND SALES PROMOTION; ONLINE RETAILING |
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CHANGING FACE OF RETAILINGRETAILING IN INDIA; Annexure |
| Summary |
* Separate section dedicated to?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diplom |
| Notes |
Print version record |
| Subject |
Marketing channels -- Management
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Marketing -- Management.
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Retail trade -- Management.
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Marketing channels -- Management
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Marketing -- Management
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Retail trade -- Management
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| Form |
Electronic book
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| ISBN |
9789350432488 |
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935043248X |
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