| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
A Estrela, a Brazilian art/handicraft social entrepreneurship cooperative that began over fifty years ago. A Estrela produces authentic art/handcraft that is sold to tourists in Rio De Janeiro. The organization promotes human development and authentic Brazilian culture through the production and selling of art/handicrafts. However, today it is at risk economically, socially and culturally. To examine this case, students learn about social entrepreneurship, creating shared value and creating social value in tourism organizations as they examine the challenges of the globalization of authentic art tourism |
| Notes |
Originally Published InGreen, C. G., & Dhiyan, A. (2017). The challenges to social entrepreneurship in Brazilian art/handicraft organizations: Today and in the future. Journal of Hospitality & Tourism Cases, 5(4), 62-70 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Social entrepreneurship -- Brazil -- Case studies
|
|
Art -- Marketing -- Case studies
|
|
Tourism -- Brazil -- Case studies
|
|
Art -- Marketing
|
|
Social entrepreneurship
|
|
Tourism
|
|
Brazil
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Dhiyan, Adnan, author
|
| ISBN |
9781529715774 |
|
1529715776 |
|
