| Description |
1 online resource (3 pages) : 26 illustrations |
| Series |
Emerald emerging markets case studies, 2045-0621 ; volume 7, issue 2 |
| Summary |
Mrs Harjot Kaur was the Managing Director of Bihar State Co-operative Milk Federation (COMFED). COMFED is a rural organisation involving 6 lakh farmers. Starting with just 1,030 cooperatives in 1983, the number of cooperatives had risen to 11,400 in 2012. The milk production was 11 lakh litres per day, and the annual turnover in 2011-2012 was Rs 1,503.00 crore, 11 per cent more than that of previous year. Mrs Kaur was committed to serve COMFED customers and realise the dream of having at least one dish of Bihar in the plate of every Indian. Mrs Kaur envisaged COMFED producing 44 lakh litres milk per day from the existing 11 lakh litres per day, covering around 60 per cent villages of the state against the existing 33 per cent in 2013. COMFED was also trying to capture new markets. At present COMFED sent bulk milk to Delhi, Manesar and Kolkata, where it was sold by various dairy cooperatives such as Amul and Mother Dairy under their own brand names. Mrs Kaur aspired to market COMFED milk under the "Sudha" brand all over India. Moreover, Mrs Kaur was also looking to export to other countries such as Bangladesh and Bhutan. As Mrs Kaur was crafting the future path for COMFED, she also realised that above all the external challenges that exist, an internal vice - complacency - was the biggest hurdle her company had to face |
| Notes |
The case would be helpful for students to understand the concepts of competitive advantage, sustainable competitive advantage, industry structure, general environment, strategic positioning, diversification, internal analysis, external analysis and business level strategy in a strategic management course |
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Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes |
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Includes index |
| Bibliography |
Includes index and bibliographical references |
| Audience |
Strategic management, Diversification |
| Subject |
Strategic planning -- Case studies
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International business enterprises -- Case studies
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Diversification in industry -- Planning -- Case studies
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Business & Economics -- Strategic Planning.
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Business strategy.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Dhir, Swati, author
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