Preface; Introduction; 1 The 80/20 Rule; 2 Patron-Speak versus District-Speak; 3 The Patron Information Pyramid; 4 The Top Tier of the Pyramid; 5 Essential Information; 6 Essential Information; 7 Essential Information; 8 Essential Information; 9 Essential Information; 10 Essential Information; 11 The Middle Tier of the Pyramid; 12 Important Information; 13 Important Information; 14 Important Information; 15 Important Information; 16 Important Information; 17 Important Information; 18 The Bottom Tier of the Pyramid; 19 As-Needed Information; 20 As-Needed Information
21 As-Needed Information22 Special Situations; 23 Special Situations; 24 Making Your School Communications Program Work; 25 Some Final Thoughts
Summary
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out
Notes
"Published in partnership with the NSPRA: National School Public Relations Association."
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