| Description |
1 online resource (110 pages) |
| Series |
SpringerBriefs in Business |
|
SpringerBriefs in business.
|
| Contents |
Social Web Sites: Practices and Tools for Emerging Markets -- Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities -- The Institutional Foundations of Transition and Emerging Economies -- From Information Society to Network Society: The Challenge -- Emerging Markets, Social Network and the Question of Legitimacy |
| Summary |
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e. greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations w |
| Analysis |
Entrepreneurship |
|
Emerging Markets/Globalization |
|
Innovation/Technology Management |
|
Economics/Management Science |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Social media -- Economic aspects
|
|
PSYCHOLOGY -- Social Psychology.
|
|
Science économique.
|
|
Affaires.
|
|
Social media -- Economic aspects
|
| Form |
Electronic book
|
| Author |
Della Peruta, Maria Rosaria.
|
|
Carayannis, Elias G.
|
| ISBN |
9783319024905 |
|
3319024906 |
|
3319024892 |
|
9783319024899 |
|
