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Book Cover
E-book
Author Davis, Judy Foster

Title Pioneering African-American Women in the Advertising Business : Biographies of MAD Black WOMEN
Published Florence : Taylor and Francis, 2016

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Description 1 online resource (255 pages)
Series Routledge Studies in the History of Marketing
Routledge studies in the history of marketing.
Contents Cover; Title; Copyright; Dedication; Contents; List of figures; List of tables; Acknowledgments; List of abbreviations; Introduction: black women and Madison Avenue; 1 Women and African-Americans in the advertising profession: an historical overview of the industry and people; 2 Barbara Gardner Proctor: unconventional advertising pioneer; 3 Caroline Robinson Jones: tenacious advertising trailblazer; 4 Joel P. Martin: transformative artist; 5 Carol H. Williams: marathon woman; 6 African-American women and structural oppression in the advertising industry; Epilogue: extraordinary women; Index
Notes Print version record
Form Electronic book
ISBN 9781317421672
1317421671