| Description |
viii, 364 pages ; 23 cm |
| Contents |
1. The philosophy of corporate strategy -- 2. Strategy and strategic decision making -- 3. Belief systems and culture -- 4. Corporate strategy in a nutshell -- 5. Achieving competitive advantage through strategic innovation -- 6. Capacity and cost position -- 7. Strategic market segmentation -- 8. The strategic gains from vertical integration -- 9. The strategic gains from horizontal integration and diversification -- 10. Strategic rivalry -- 11. The totality of corporate strategy |
| Notes |
The philosophy of corporate strategy; decision making; belief systems and culture; competitive advantage through strategic innovation; market segmentation; vertical and horizontal integration |
| Bibliography |
Bibliography |
| Notes |
Donated by Professor Ian Scarman |
| Subject |
Business planning.
|
|
Strategic planning.
|
| Author |
Devinney, Timothy M. (Timothy Michael), 1956-
|
| ISBN |
1864483008 |
|
