| Description |
xxiv, 600 pages : illustrations ; 24 cm + 1 computer laser optical disc ( 4 3/4 in.) |
| Contents |
Pt. 1. Scientific Inquiry's Role in Decision Making. Ch. 1. The Role of Business Research in the Decision-Making Process. Ch. 2. Scientific Inquiry -- Pt. 2. Beginning the Research Process. Ch. 3. Secondary Data Collection in Business Inquiry. Ch. 4. Problem and Proposal Development and Management -- Pt. 3. Research Design. Ch. 5. Fundamentals of Research Design. Ch. 6. Foundations of Measurement. Ch. 7. Scaling and Instrument Design. Ch. 8. Sampling Design -- Pt. 4. Primary Data Collection (PDC). Ch. 9. PDC Using Survey Instruments. Ch. 10. PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques -- Pt. 5. Analytical Procedures. Ch. 11. Planning for Data Analysis. Ch. 12. Model Building and the Data Analysis Process. Ch. 13. Basis Analytical Methods. Ch. 14. Analysis of Variance and Regression Techniques. Ch. 15. Advanced Multivariate Analysis -- Pt. 6. Research Reporting and Evaluation. Ch. 16. Ethical Considerations in Business Research |
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Ch. 17. Research Reporting and Evaluation -- App. A. A Practitioner's Guide to Secondary Business Information Sources -- App. B. Selected Statistical Tables |
| Summary |
"In this fifth edition of Business Research for Decision Making, Duane Davis provides current and future managers with a contemporary view of basic concepts, techniques and uses of research in today's business environment. Davis includes actual research examples to illustrate techniques of how to plan, collect, organize and assimilate information to make informed decisions."--BOOK JACKET |
| Notes |
Previous ed.: 1996 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
System requirements for accompanying computer disc: Windows |
| Subject |
Industrial management -- Research.
|
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Decision making.
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| LC no. |
99029677 |
| ISBN |
0534373976 : |
|
053437106X |
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