1 online resource (xii, 71 pages) : color illustrations
Contents
International synergy management; Table of Contents; Index of Figures; Index of Tables; Abbreviations; 1 Introduction; 1.1 Research Background; 1.2 German small and medium-sized businesses as research object; 1.3 Research Problem and Objectives; 1.4 Research Scope; 1.5 Research Pertinence; 1.6 Research Structure; 1.7 Definitions; 2 Literature Review; 2.1 Overview; 2.2 The concept of synergetic interaction in the business context; 2.2.1 Definition; 2.2.2 Types of synergetic interaction; 2.2.3 Positive effects of synergetic interaction; 2.2.4 Negative effects of synergetic interaction
2.2.5 Synergetic interaction and the competitive advantage2.2.6 Barriers blocking synergetic interaction; 2.3 Synergy Management; 2.3.1 Synergy Management as Corporate Strategy; 2.3.2 The Synergy Management Process; 2.4 Practical implementation of synergetic interaction; 3 Methodology; 3.1 Primary Research; 3.1.1 Research Approach and Procedure; 3.2 Research Design; 3.2.1 Research Strategies; 3.2.2 Research Choice; 3.2.3 Research Time Horizont; 3.2.4 Research Techniques (Data Analysis); 3.3 Evaluating primary research design; 3.4 Secondary Research; 4 Hypotheses Derivation; 4.1 Case Study
4.2 Research Hypotheses5 Research Analysis and Discussion; 6 Recommendations and Conclusion; 6.1 Recommendations; 6.1.1 Synergy Management -- Strategic Perspective; 6.1.2 Synergy Management -- Operational Perspective; 6.2 Conclusion; 6.3 Study limitations and supplementary research; References; APPENDIX
Summary
Hauptbeschreibung Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiaries are facing the obligation as well as the challenge to profit from cross-border interaction. However, potential synergetic benefits provided by the international environment are accompanied by even more demanding challenges. This study elaborates to which extend German small and medium-sized manufacturing businesses could benefit from the implementation of a strategic cross-border synergy management. The study i
