| Description |
1 online resource (xxiii, 310 pages) : illustrations (chiefly color) |
| Contents |
Environmental Communication Second Edition; Preface; How We Organized This Book; Reference; Acknowledgments; Contents; Bio Blurbs; Chapter 1: Understanding the World Around Us; Chapter 2: Communicating About the Environment; Chapter 3: Developing Your Environmental Literacy; Chapter 4: Investigating Environmental Issues; Chapter 5: Planning Environmental Communications; Chapter 6: Analyzing Your Audience; Chapter 7: Evaluating Your Messages' Effects; Chapter 8: Characterizing the Mass Media; Chapter 9: Highlighting Useful Media; Chapter 10: Grouping Together Well |
|
Chapter 11: Differing Ways of Thinking and Doing; Chapter 12: Communicating Across Cultures; Chapter 13: Speaking to an Audience; Chapter 14: Communicating Without Words; Chapter 15: Using Visual Aids; Chapter 16: Dealing with the News Media; Chapter 17: Managing Conflict; Chapter 18: Communicating About Risk; Chapter 19: Learning from Marketing and Public Relations; Chapter 20: Walking the Talk of Green Business and Sustainability; Index |
| Summary |
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it's done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need |
| Analysis |
milieu |
|
environment |
|
milieubeheer |
|
environmental management |
|
planning |
|
informatiesystemen |
|
information systems |
|
communicatie |
|
communication |
|
bedrijfsvoering |
|
management |
|
gezondheid en milieu |
|
environmental health |
|
organisatie |
|
organization |
|
Environmental Sciences (General) |
|
Milieuwetenschappen (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from digital title page (viewed on January 20, 2021) |
| In |
Springer eBooks |
| Subject |
Communication in the environmental sciences.
|
|
Communication of technical information.
|
|
SCIENCE -- Environmental Science (see also Chemistry -- Environmental)
|
|
POLITICAL SCIENCE -- Public Policy -- Environmental Policy.
|
|
Sciences de la terre.
|
|
Environnement.
|
|
Communication in the environmental sciences
|
|
Communication of technical information
|
| Form |
Electronic book
|
| Author |
Roush, Donald E. (Donald Eugene), 1965-
|
|
Danter, K. Jeffrey (Kenneth Jeffrey), 1961-
|
| LC no. |
2010924748 |
| ISBN |
9789048139873 |
|
9048139872 |
|
