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Author Danmayr, Florian

Title Archetypes of crowdfunding platforms : a multidimensional comparison / Florian Danmayr
Published Wiesbaden : Springer Gabler, [2014]
©2014
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Description 1 online resource (129 pages) : illustrations
Series BestMasters
BestMasters.
Contents Basic Principles of Web 2.0 -- From Crowdsourcing to Crowd funding -- Types of Crowd funding -- The Market of Crowd funding Platforms -- Crowd funding as a Source of Finance -- Motivational and Key Success Factors -- Legal Limitations of and Critique on Crowd funding
Summary Currently, a new potential paragon of fundraising and financing, in particular crowdfunding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowdfunding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market. Contents Basic Principles of Web 2.0 From Crowdsourcing to Crowdfunding Types of Crowdfunding The Market of Crowdfunding Platforms Crowdfunding as a Source of Finance Motivational and Key Success Factors Legal Limitations of and Critique on Crowdfunding Target Groups Researchers, lecturers, and students in the fields of economics, esp. finance, controlling, information systems, and new media Managers and entrepreneurs The Author Ing. MA Florian Danmayr studied Accounting, Controlling and Financial Management at the University of Applied Sciences Upper Austria. Currently he works as a project manager at Clusterland Upper Austria
Bibliography Includes bibliographical references
Notes Foreword / Geleitwort in German
Online resource; title from PDF title page (ebrary, viewed January 9, 2014)
In Springer eBooks
Subject Crowd funding.
Fund raising.
Fund Raising
fund raising.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Crowd funding.
Fund raising.
Genre/Form Electronic books
Form Electronic book
ISBN 9783658045593
3658045590
3658045582
9783658045586