| Description |
1 online resource (23 min.) |
| Series |
Business and economics video online
|
| Summary |
Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion |
| Subject |
Display of merchandise.
|
|
Fashion.
|
|
Display of merchandise.
|
|
Fashion.
|
| Genre/Form |
Educational films.
|
|
Educational films.
|
|
Films éducatifs.
|
| Form |
Streaming video
|
| Author |
D.E. Visuals (Firm)
|
|
Insight Media (Firm)
|
|
