| Description |
1 online resource (150 p.) |
| Series |
Routledge Focus on Environment and Sustainability Series |
|
Routledge Focus on Environment and Sustainability Series
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- List of figures and tables -- About authors -- Acknowledgements and Financial Disclosure -- Introduction -- 1. The circular economy: An outline of the concept and its evolution -- 1.1. The circular economy concept -- 1.2. Evolution of the circular economy concept -- 1.3. Key objectives and results of a circular economy -- 1.4. Circular economy implementation in word economies and mapping CE networks -- References |
|
2. The evolution of sustainable marketing against a background of selected market changes -- 2.1. The evolution of the conventional understanding of marketing -- 2.2. The beginnings of sustainable marketing and the green supply chain -- 2.3. Sustainability and sustainable marketing: definitions and practical examples -- 2.4. Adverse consumer trends slowing the development of sustainable marketing -- 2.5. Planned product obsolescence -- 2.6. Greenwashing -- 2.7. Trends supporting the development of sustainable attitudes -- References -- 3. The main sustainable change actors |
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3.1. The concept of stakeholders -- 3.2. Groups of stakeholders in a circular economy and a sustainable change -- 3.3. Consumers as benefactors and the main stakeholders in sustainable change -- 3.4. The role of NGOs in a circular economy -- 3.5. The corporate sector and its involvement in sustainable change -- 3.6. Educators, academics and researchers promoting a circular economy -- 3.7. The importance of influencers and celebrity endorsement -- 3.8. Other sustainable stakeholders -- References -- 4. Examples of activities of enterprises in a circular economy |
|
4.1. Methods: an overview of circular economy and sustainable marketing practices -- 4.2. An overview of circular economy and sustainable marketing practices -- 4.3. Conclusions -- References -- Conclusions -- Index |
| Summary |
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework |
| Notes |
Description based upon print version of record |
| Form |
Electronic book
|
| Author |
Prymon-Ryś, Ewa
|
|
Dubel, Anna
|
|
Kondak, Anna
|
|
Wilk, Aleksandra
|
| ISBN |
9781040034828 |
|
1040034829 |
|
