| Description |
288 pages : illustrations (some color) ; 31 cm |
| Contents |
A short history of advertising in America -- from the founding of the republic to World War I -- A short history -- from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones -- how do you sell a ...? -- Cosmetics -- how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear -- selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes -- advertising in the service of the community |
| Summary |
Text and illustrations provide the history of print advertising since 1789. Also covers major corporations and their products |
| Bibliography |
Includes bibliographical references (pages 281-284) and index |
| Notes |
Also issued online |
| Subject |
Advertising -- United States -- History.
|
| Author |
Dalrymple, Helen.
|
| LC no. |
90000130 |
| ISBN |
0810911876 |
|
9780810911871 |
|
