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Book Cover
E-book
Author Hingley, Martin

Title Market Orientation : Transforming Food and Agribusiness around the Customer
Published Abingdon, Oxon : Taylor & Francis, 2016

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Description 1 online resource (394 pages)
Series Food and Agricultural Marketing
Food and Agricultural Marketing
Summary Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to e
Notes Print version record
Form Electronic book
Author Custance, Paul
Lindgreen, Adam
Lindgreen, Professor Adam
ISBN 9781317100454
131710045X