| Description |
xviii, 301 pages ; 25 cm |
| Series |
Macmillan business |
|
Macmillan business
|
| Contents |
1. Why Talk About Enterprise? -- 2. What Does Enterprise Mean? -- 3. Enterprise in Individuals -- 4. The Culture of Enterprise -- 5. Other Aspects of Enterprise -- 6. Small Business Categories and Variations -- 7. Distinctive Features of Small Businesses -- 8. Business Growth -- 9. Intrapreneurship -- 10. Why Intervene? -- 11. Theories and Assumptions (that might guide intervention) -- 12. Intervention Methods (objectives, structures and approaches) -- 13. Intervention Evaluation and Results -- 14. Science, Art, or Magic? |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Entrepreneurship.
|
|
Small business.
|
| Author |
Cromie, Stan.
|
|
O'Neill, Ken, 1944-
|
| ISBN |
0333683471 (hbk) |
|
033368348X (paperback) |
|
