| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources |
| Notes |
Originally published in Kuschel, K., Catapos, F., & Hercovich, S. (2016). Renew Your Wardrobe: 'Climbing the Cordillera'. South Asian Journal of Business and Management Cases, 5(1), 13-20. DOI: |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Membrado, Cecilia
|
|
New business enterprises.
|
|
New business enterprises.
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Cotapos, Francisco, author
|
|
Hercovich, Sebastián, author
|
| ISBN |
9781526430328 |
|
1526430320 |
|
