Title Learning & memory / Carolyn L. Costley

Published London : Henry Stewart Talks, 2014

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (33 min.) : color, sound) Series Why we buy : understanding consumer behavior Henry Stewart talks. Marketing & management collection. Why we buy Contents Memory ins and outs -- Memory path for each sense -- Remembering (availability & accessibility) -- Associative network of memory store -- The "JEANS" memory network example -- Memory and decision making -- False memories -- Forgetting -- Learning theories and tricks -- Memory and learning Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Consumer behavior. Learning, Psychology of. Marketing -- Psychological aspects Memory. Consumer behavior. Learning, Psychology of. Marketing -- Psychological aspects. Memory. Form Streaming video

Other Titles Learning and memory

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