| Description |
1 online resource (xvi, 282 pages) : illustrations |
| Contents |
Immigration and the emergence of Hispanic periodicals in the U.S. Waves of migration: a brief history of the Hispanic/LatinX presence in the U.S. -- Paving the way: Hispanic newspapers in the U.S. before World War II -- Extra! extra! bold, vibrant and punchy: Hispanic newspapers in the U.S. since World War II, from print to the digital age -- Hispanic and LatinX artists in media. Hollywood's bronze screen: Hispanics and Latinos in U.S. films -- El Ritmo Latino: Hispanic/LatinX music influences in the U.S. -- Hispanic/LatinX art in the U.S.: past and present -- The LatinX impact on electronic and digital media. From grassroots to big business: the emergence and development of Hispanic/LatinX radio in the U.S. -- From radio stations to television networks: the evolution of Spanish-language broadcasting in the U.S. -- Connecting with "mi gente": Hispanic/LatinX influencers, entrepreneurs and consumers online -- Reaching Hispanic/LatinX audiences. The Hispanic/LatinX audience: mobile, social, and traditional media use -- Tapping into Hispanic/LatinX buying power: an overview of Hispanic marketing and advertising in the U.S. -- Don't forget the Brasileiros: reaching the Brazilian audience -- Management, diversity and language. Behind the scenes: decision makers in the growing Hispanic/LatinX media market -- Representations of "La raza": stereotypes, gender issues and the impact of images in media -- Linguistic diversity in Hispanic/LatinX media: leveraging your skills |
| Summary |
This undergraduate textbook provides an overview of Hispanic/LatinX media in the U.S. It draws from both professional and research experience and teaching broadcast media courses in the classroom, and covers print, radio, television, film, and new media |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| Subject |
Hispanic American mass media.
|
|
Hispanic Americans in mass media.
|
|
PSYCHOLOGY -- Social Psychology.
|
|
Hispanic American mass media
|
|
Hispanic Americans in mass media
|
| Form |
Electronic book
|
| Author |
Coronado, Katidia Barbara, editor.
|
|
Kight, Erica Rodriguez, editor.
|
| LC no. |
2020691315 |
| ISBN |
9781315284125 |
|
131528412X |
|
