| Description |
1 online resource (xxi, 250 pages) : illustrations |
| Series |
The Interface series |
|
Interface (London, England)
|
| Contents |
Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Series editor's introduction to the Interface series; Figures; Foreword; Acknowledgements; 1 Introduction: ads as a discourse type; 1.0 ADVERTISING AS DISCOURSE; 1.1 DISCOURSE TYPES; 1.2 ADVERTISING AS A DISCOURSE TYPE; 1.3 CATEGORIES OF AD: MEDIUM, PRODUCT, TECHNIQUE, CONSUMER; 1.4 THE STRUCTURE OF THIS BOOK; 1.5 LOCATING ADVERTISING IN TIME AND SPACE; 1.6 ATTITUDES TO ADVERTISING; EXERCISES; FURTHER READING; Further reading on this chapter; 2 Substance and surroundings; 2.0 THE SUBSTANCE OF ADS; 2.1 THE SITUATION OF ADS |
| Summary |
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises |
| Bibliography |
Includes bibliographical references (pages 237-244) and index |
| Notes |
Print version record |
| Subject |
Discourse analysis
|
|
Advertising.
|
|
Applied linguistics.
|
|
applied linguistics.
|
|
Advertising
|
|
Applied linguistics
|
|
Discourse analysis
|
| Form |
Electronic book
|
| ISBN |
0203978153 |
|
9780203978153 |
|
0203978153 |
|
9786610112517 |
|
6610112517 |
|
9780415041713 |
|
0415041716 |
|
0415041708 |
|
9780415041706 |
|
