| Description |
1 online resource (413 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Figures -- Tables -- Goal of Airline Management and Operations -- 1 Historical Perspective -- 1.1 Introduction -- 1.2 Transportation and Commerce -- 1.3 The Earliest Airlines -- 1.4 Regulation -- 1.5 Government-Supported Airlines -- 1.5.1 British Airways -- 1.5.2 Qantas -- 1.6 US Air Mail -- 1.7 Economic Regulation -- 1.8 CAB Economic Regulation 1938 to 1978 -- 1.9 Advances in Aircraft Technology -- 1.10 Post-War Airline Growth -- 1.11 The Jet Age -- 1.12 US Deregulation -- 1.12.1 The Airline Deregulation Act of 1978 |
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1.12.2 Post-Deregulation Evolution -- 1.12.3 US Deregulation Results -- 1.12.4 CAB in Retrospect -- 1.13 Deregulation in Europe and China -- 1.13.1 Europe -- 1.13.2 China -- 1.13.3 Comparison of Deregulation Outcomes -- 1.14 Airline Industry Today -- 1.15 Summary -- 1.16 Case Study: India -- References -- 2 Supply and Demand for Air Transportation -- 2.1 Introduction -- 2.2 Size, Scope, and Economic Importance -- 2.3 Factors Driving Global Air Transportation Growth -- 2.3.1 Globalization -- 2.3.2 Demographics -- 2.3.3 Regulation -- 2.3.4 Factors of Production -- 2.4 Air Cargo |
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2.5 Forecasting Air Travel -- 2.5.1 Macroforecasting -- 2.5.2 Route Level Microforecasting -- 2.5.2.1 Passenger Segmentation -- 2.5.2.2 Variation in Demand -- 2.5.3 Demand -- 2.5.4 Supply -- 2.6 New Route -- 2.7 Summary of Factors Affecting Airline Demand and Supply -- 2.8 Summary -- 2.9 Case Study: JetBlue to London -- References -- 3 Route Structure -- 3.1 Introduction -- 3.2 History -- 3.3 Generic Route Structures -- 3.4 Linear -- 3.5 Point-To-Point -- 3.5.1 Fast, Cheap, and Independent -- 3.5.2 Limited to Large Markets -- 3.5.3 Example: Ryanair -- 3.6 Hub-And-Spoke -- 3.6.1 Operation |
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3.6.2 American Airlines Dallas-Ft. Worth Hub -- 3.6.3 Advantages -- 3.6.3.1 Minimizes Required Flight Segments -- 3.6.3.2 City Pair Expansion -- 3.6.3.3 Consolidation of Demand -- 3.6.3.4 Passenger Convenience -- 3.6.3.5 Hub Dominance -- 3.6.3.6 Competitive Strength -- 3.6.3.7 Widespread Distribution -- 3.6.3.8 Attractive FFP -- 3.6.4 Disadvantages -- 3.6.4.1 Infrastructure and Labor -- 3.6.4.2 Flight Operations Expense -- 3.6.4.3 Pacing Spokes and Circuitous Routing -- 3.6.4.4 Lengthy Complex Times -- 3.6.4.5 Mixed Fleet Requirement -- 3.6.4.6 Susceptibility to Delays -- 3.6.5 Bottom Line |
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3.7 Hub Airport Requisites -- 3.7.1 Legal, Financial, and Capacity Restrictions -- 3.7.2 Hub Failures -- 3.8 Hybrid Route Systems -- 3.9 Hub-And-Spoke Variations -- 3.9.1 Multiple Hubs -- 3.9.2 Directional Hub-And-Spoke Systems -- 3.9.3 Rolling Hub -- 3.9.4 Focus Cities -- 3.9.5 Tailored Complexes -- 3.10 Competing Hub and Spoke Systems -- 3.11 Evolving Routes Systems -- 3.12 Summary -- 3.13 Case Study: United and American Airlines' Fickle Domestic Route Systems -- References -- 4 Product Offering -- 4.1 Introduction -- 4.2 Strategic Choices -- 4.2.1 The Marketing Concept |
| Notes |
Description based upon print version of record |
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4.2.2 Generic Strategies |
| Subject |
Airlines -- Management.
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Airlines -- Management
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| Form |
Electronic book
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| Author |
Billig, Bruce G
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| ISBN |
9781000869996 |
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1000869997 |
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