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Author Clementson, David E., author

Title Dodging DeflateGate : a case study of equivocation and strategic ambiguity in a crisis / David E. Clementson
Published London : Human Kinetics, Inc., 2016
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case study examined the effects of equivocation in sport communication. U.S. National Football League quarterback Tom Brady held a press conference in January 2015 during a scandal. The author experimentally manipulated versions of the press conference, one with equivocal parts included (e.g., "I don't know, I have no idea"), and one with those parts removed. Outcome measures included source credibility and perceptions of dodging questions. When Brady equivocated, participants perceived him to have more goodwill. Furthermore, his equivocal answers were not perceived as dodging the questions. This case study helps extend predictions of strategic ambiguity and equivocation theory into the field of sport communication
Notes Originally published in Clementson, D. E. (2016). Dodging DeflateGate: A case study of equivocation and strategic ambiguity in a crisis. International Journal of Sport Communication, 9(2), 229-243. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Brady, Tom, 1977-
Communication in sports.
Crisis management.
Professional sports -- Management.
Form Electronic book
ISBN 9781526438225 (ebook)