| Description |
1 online resource (xiii, 353 pages) |
| Contents |
KISS your money goodbye : why fans can't get enough of the biggest rock brand in history / Elizabeth Barfoot Christian -- Highway to heavenly profits : the marriage of AC/DC and Walmart / Elizabeth Barfoot Christian -- The family Osbourne : a narrative of domesticity tames and enriches the godfather of heavy metal / Jacqueline Lambiase -- "Moving her hips, like, yeah" : can Miley survive the Hannah brand? / Deborah Clark Vance -- Birds of a feather? positioning Phish in relation to the Grateful Dead in Rolling Stone album reviews / Jordan McClain -- Fandom of the Internet : musician communication with fans / Daniel Cochece Davis, Bryan P. Delaney, and Heidi M. Kettler -- Manson's R + J : Shakespeare, Marilyn Manson, and the fine art of scapegoating / Charles Conaway -- Leading people to rock : evangelism in the music of Bon Jovi / Mary Nash-Wood, Staci Parks, and Elizabeth Barfoot Christian -- It's still rock and roll to me : Christian heavy metal and the problem of authenticity / Jeremy V. Adolphson -- Sight and sound : How a Louis Vuitton advertisement defines rock and roll / Heather Pinson -- Kanye West : a critical analysis of mass media's representation of a cultural icon's rhetoric and celebrity / Hazel James Cole -- Country crooners and FOX News : country music and the FOX brand / Dave Robinson -- "If you catch me at the border I got visas in my name" : borders, boundaries, and the production of M.I.A. / Mary Beth Ray -- Your "American Idol" : the intersection between reality television, ideology and the music industry in popular culture / Alison Slade -- Gaming the guitar : Aerosmith, Metallica, The Beatles, and the music video game revolution / Bob Batchelor -- How much does it cost if it's free? the selling (out) of Elvis Presley / Michael Bertrand -- When death goes digital : Michael Jackson, twenty-first century celebrity death, and the hero's journey / Elizabeth Barfoot Christian and Dedria Givens-Carroll |
| Summary |
Annotation Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Rock music -- Marketing
|
|
Branding (Marketing) -- Social aspects
|
|
MUSIC -- Genres & Styles -- Rock.
|
| Form |
Electronic book
|
| Author |
Christian, Elizabeth Barfoot, 1971-
|
| LC no. |
2010039845 |
| ISBN |
9780739146361 |
|
073914636X |
|
0739146343 |
|
9780739146347 |
|
0739146351 |
|
9780739146354 |
|
128293662X |
|
9781282936621 |
|
9786612936623 |
|
6612936622 |
|
