Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; List of Tables and Figures; Acknowledgments; how voters decide: Information Processing during Election Campaigns; Part I Theory and Methods; Part Ii Information Processing; Part Iii. Politics; Part Iv Conclusion; Appendix A. Detailed Examples of Decision Strategies in Action; Appendix B. How the Dynamic Information Board Works; Appendix C. Overview of Experimental Procedures; Appendix D. Detailed Decision Scripts; Appendix E. Calculating the On-line Evaluation Counter; References; Index
Summary
This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described
Bibliography
Includes bibliographical references (pages 313-333) and index
