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Title Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption / [edited by] Humphry Hung, Y.H. Wong, Vincent Cho
Published Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2009

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Description electronic texts (xvi, 306 pages : illustrations) : digital files
Contents Constructing a Model of the Adoption of New Technologies of U-Commerce / Humphry Hung, Vincent Cho, Y.H. Wong -- Service-Level Roaming: A New Virtual Home Environment Concept / Giovanni Frattini [and others] -- Planning for the Introduction of Mobile Applications to Support the Sales Force: A Value-Based Approach / Chihab BenMoussa -- Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities? / Dong Hee Shin -- U-Commerce in the Financial Marketspace / Alexander Y. Yap -- Context Related Software Under Ubiquitous Computing / N. Raghavendra Rao -- Developing a Software Agent for Establishing a Convenient Customer-Driven Group-Buying Mechanism / Toly Chen [and others] -- How Research can Help to Create Commercially Successful Ubiquitous Services / Teea Palo [and others] -- Framework for Proximity Aware Mobile Services / Jon T.S. Quah, V. Jain -- A Study of the Relationship between PEOU and PU in Technology Acceptance in E-Learning / Vincent Cho, Humphry Hung -- Data Quality on the Internet / Vincent Cho -- "Don't Think but Look": The Practice of the UDRP Manifests that it is Procedurally Unfair / Konstantinos Komaitis -- South Korea: Vision of a Ubiquitous Network World / Jounghae Bang, Inyoung Choi -- Key Issues in Mobile Marketing: Permission and Acceptance / Stuart J. Barnes, Eusebio Scornavacca -- Accessing Learning Content in a Mobile System: Does Mobile Mean Always Connected? / Anna Trifonova
Leveraging Pervasive and Ubiquitous Service Computing / Zhijun Zhang -- Trust Models for Ubiquitous Mobile Systems / Mike Burmester -- Evolving Information Ecologies: The Appropriation of New Media in Organizations / Hanne Westh Nicolajsen, Jørgen P. Bansler
Summary Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide
Analysis Adoption of new technologies of u-commerce
Context related software under ubiquitous computing
Customer-driven group-buying mechanism
Data quality on the Internet
Framework for proximity aware mobile services
Internet marketing within u-commerce environment
Mobile applications to support the sales force
Multimedia for direct marketing
Technology acceptance in e-learning
U-commerce in the financial marketplace
Virtual economy and consumer
Bibliography Includes bibliographical references (pages 274-295) and index
Notes Title from PDF title page (viewed July 26, 2010)
Also available in print
Mode of access: Internet
Subject Electronic commerce.
Ubiquitous computing.
Electronic commerce.
Ubiquitous computing.
Form Electronic book
Author Cho, Vincent, 1963-
Hung, Humphry, 1955-
Wong, Y. H., 1953-
IGI Global.
LC no. 2008052198
ISBN 1605663794
9781605663791