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Book
Author Bursk, Edward C., 1907-1990.

Title Modern marketing strategy / edited by Edward C. Bursk [and] John F. Chapman
Published Cambridge [Mass.] : Harvard University Press, 1964

Copies

Location Call no. Vol. Availability
 ADPML SPLGA  658.8 Bur/Mms  LIB USE ONLY
Description xix, 360 pages : illustrations ; 24 cm
Series The Business administrator
Analysis Marketing
Notes Made up of articles from the Harvard business review
Bibliography Bibliographical footnotes
Subject Marketing.
Author Bursk, Edward C., 1907-1990.
Chapman, John F.
LC no. 64016061
OTHER TI Harvard business review