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Author
Bursk, Edward C., 1907-1990.
Title
Modern marketing strategy / edited by Edward C. Bursk [and] John F. Chapman
Published
Cambridge [Mass.] : Harvard University Press, 1964
Copies
Location
Call no.
Vol.
Availability
ADPML SPLGA
658.8 Bur/Mms
LIB USE ONLY
Description
xix, 360 pages : illustrations ; 24 cm
Series
The Business administrator
Analysis
Marketing
Notes
Made up of articles from the Harvard business review
Bibliography
Bibliographical footnotes
Subject
Marketing.
Author
Bursk, Edward C., 1907-1990.
Chapman, John F.
LC no.
64016061
OTHER TI
Harvard business review
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