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Book Cover
Author Chan, Lawrence.

Title Social media marketing for digital photographers / Lawrence Chan
Published Indianapolis, IN : John Wiley & Sons, [2012]
Online access available from:
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Description 1 online resource : illustrations
Contents #about the author; ##credits; #acknowledgments; #introduction; #chapter 1; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing; #chapter2; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing; #chapter 3; Zoom In; Examine; Capture; Evaluate; Socializing; #chapter 4; Action Plan; Know Thyself ... and Stick with It; Be Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; #chapter 5
Summary With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you
Notes Includes index
Subject Commercial photography.
Photography -- Internet marketing.
Form Electronic book
ISBN 111801412X
1118214366 (electronic bk.)
1118214471 (electronic bk.)
9781118214367 (electronic bk.)
9781118214473 (electronic bk.)