| Description |
1 online resource (7 pages) : 30 illustrations |
| Series |
Emerald Emerging Markets Case Studies, 2045-0621 ; volume 8, issue 3 |
| Notes |
area E-Business; Corporate Strategy; Strategic Management; Operation Management |
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level/applicability Senior undergraduate; MBA; EMBA |
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overview After development for 10 years, JD was now Chinas second largest business-to-customer (B2C) e-retailer and the largest in self-operated sector. It was September 2015 when Liu Qiangdong was deciding whether to persist with JDs self-operated model and the heavy investment in the self-built logistics system. JDs business model had been functioning well. However, as JD grew bigger and bigger, it became too expensive to expand its logistics system. JD had not made a profit since it raised funds from investors. Liu had to come up with a good proposal before the next monthly meeting to convince them that JD would finally overtake its biggest rival, Alibaba which ran on a different business model. In addition, JD was exploiting the rural and the global markets, as well as a new business in internet finance. Facing challenges and dilemmas, should JD persist with its model? How could Liu align short-term profitability with long-run development? How could JD overcome attacks from Alibaba and other competitors? |
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learning outcomes This case is appropriate for courses in e-business and strategy, particularly those with a strong focus on doing e-business in emerging markets (e.g. China). After studying the case, students should be able to: understand the e-commerce market in China; understand business models and key strategies of e-retailers; identify and analyse the pros and cons of the self-operated business model and self-built logistics system in e-commerce; learn how to evaluate performance, strategies and business models of e-commerce companies; and extract key trends in the market and compare different strategies |
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materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes |
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CSS 11: Strategy |
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Includes index |
| Bibliography |
Includes index and bibliographical references |
| Subject |
Strategic planning
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Electronic commerce -- Management
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Business & Economics -- Strategic Planning.
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Business strategy.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Huanyong Chen, Caleb, author
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Zhao, Long, active 2018, author
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