Description |
1 online resource (16 pages) |
Summary |
This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focus group meeting |
Notes |
Mode of access: World Wide Web |
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Copyright © 1999 by the American Society for Training & Development. 1999 |
Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
Subject |
Career development.
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Form |
Electronic book
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Author |
Safari, an O'Reilly Media Company
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