| Description |
xvi, 492 pages : illustrations ; 25 cm |
| Contents |
Foreword / M. Valls -- 1. The Global Context of Agro-food Marketing / D. I. Padberg -- 2. Food Marketing and Agricultural Marketing: The Scope of the Subject of Agro-food Marketing / C. Ritson -- 3. Supply and Demand of Agricultural Products / T. Young and M. Burton -- 4. Agricultural Price Analysis / H. F. Carman -- 5. International Trade in Agricultural Commodities / H. Ahrens -- 6. Commodity Market Modelling / P. Garcia and R. M. Leuthold -- 7. Market Structure and Institutions / P. L. Farris -- 8. Marketing Margins in Food Products / J. Briz and I. de Felipe -- 9. Marketing Information and Support Systems / G. Schiefer -- 10. Consumer Behaviour / R. von Alvensleben -- 11. Marketing Research / L. Gofton -- 12. Multivariate Analysis in Marketing Research / M. Ness -- 13. Product Policy / M. Altmann -- 14. Pricing Policy / G. G. Panigyrakis -- 15. Advertising and Promotions / R. W. Ward -- 16. Distribution / M. T. G. Meulenberg |
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17. Control of Marketing Programmes / O. Maurer -- 18. International Marketing in the Midst of Competition and Partnership / L. M. Albisu -- 19. Strategic Marketing Cases / D. I. Padberg |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Farm produce -- Marketing.
|
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Food industry and trade.
|
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Food -- Marketing.
|
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Produce trade.
|
| Author |
Albisu, Luis.
|
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Padberg, Daniel I.
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Ritson, Christopher.
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Centre international de hautes etudes agronomiques mediterreennes
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| LC no. |
96027557 |
| ISBN |
0851991432 (hardcover : alk. paper) |
|
0851991440 (paperback: alk. paper) |
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