Description |
xii, 334 pages : illustrations ; 23 cm |
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regular print |
Series |
The Jossey-Bass business & management series |
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Jossey-Bass business & management series.
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Contents |
Introduction / Erik Brynjolfsson and Glen L. Urban -- Pt. 1. Strategy -- 1. Finding Sustainable Profitability in Electronic Commerce / John M. de Figueiredo -- 2. Making Business Sense of the E-Opportunity / David Feeny -- 3. Profits and the internet: Seven Misconceptions / Subramanian Rangan and Ron Adner -- 4. Five Steps to a Dot-Com Strategy: How to Find Your Footing on the Web / N. Venkatraman -- 5. Pathways to E-Business Leadership: Getting from Bricks to Clicks / Leslie P. Willcocks and Robert Plant -- 6. The Past and Future of Competitive Advantage / Clayton M. Christensen -- Pt. 2. Implementation -- 7. Placing Trust at the Center of Your Internet Strategy -- 8. How Do They Know Their Customers So Well? / Thomas H. Davenport, Jeanne G. Harris and Ajay K. Kohli -- 9. Building Stronger Brands Through On-Line Communities / Gil McWilliam -- 10. Four Smart Ways to Run On-Line Communities / Ruth L. Williams and Joseph Cothrel -- Pt. 3. Technology |
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11. Product-Development Practices That Work: How Internet Companies Build Software / Alan MacCormack -- 12. What Makes a Virtual Organization Work? / M. Lynne Markus, Brook Manville and Carole E. Agres |
Notes |
"MIT Sloan Management Review"--cover |
Bibliography |
Includes bibliographical references and index |
Subject |
Electronic commerce.
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Internet marketing.
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Author |
Brynjolfsson, Erik.
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Urban, Glen L.
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MIT Sloan Management Review
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Center for eBusinessMIT
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LC no. |
2001005786 |
ISBN |
0787958484 paperback alkaline paper |
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