| Description |
xii, 334 pages : illustrations ; 23 cm |
|
regular print |
| Series |
The Jossey-Bass business & management series |
|
Jossey-Bass business & management series.
|
| Contents |
Introduction / Erik Brynjolfsson and Glen L. Urban -- Pt. 1. Strategy -- 1. Finding Sustainable Profitability in Electronic Commerce / John M. de Figueiredo -- 2. Making Business Sense of the E-Opportunity / David Feeny -- 3. Profits and the internet: Seven Misconceptions / Subramanian Rangan and Ron Adner -- 4. Five Steps to a Dot-Com Strategy: How to Find Your Footing on the Web / N. Venkatraman -- 5. Pathways to E-Business Leadership: Getting from Bricks to Clicks / Leslie P. Willcocks and Robert Plant -- 6. The Past and Future of Competitive Advantage / Clayton M. Christensen -- Pt. 2. Implementation -- 7. Placing Trust at the Center of Your Internet Strategy -- 8. How Do They Know Their Customers So Well? / Thomas H. Davenport, Jeanne G. Harris and Ajay K. Kohli -- 9. Building Stronger Brands Through On-Line Communities / Gil McWilliam -- 10. Four Smart Ways to Run On-Line Communities / Ruth L. Williams and Joseph Cothrel -- Pt. 3. Technology |
|
11. Product-Development Practices That Work: How Internet Companies Build Software / Alan MacCormack -- 12. What Makes a Virtual Organization Work? / M. Lynne Markus, Brook Manville and Carole E. Agres |
| Notes |
"MIT Sloan Management Review"--cover |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Electronic commerce.
|
|
Internet marketing.
|
| Author |
Brynjolfsson, Erik.
|
|
Urban, Glen L.
|
|
MIT Sloan Management Review
|
|
Center for eBusinessMIT
|
| LC no. |
2001005786 |
| ISBN |
0787958484 paperback alkaline paper |
|
