| Description |
xvi, 560 pages : illustrations ; 25 cm |
| Contents |
PART I: CONCEPTS, PRACTITIONERS, CONTEXTS, AND ORIGINS: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins -- PART II: FOUNDATIONS: Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication and public opinion -- Media and media relations -- PART III: THE MANAGEMENT PROCESS: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- PART IV: THE PRACTICE: Business and industry -- Government and politics -- Nonprofit organizations, health care, and education -- Trade associations, professional societies, and labor unions |
| Analysis |
Public relations |
| Notes |
Previously pub. 1985 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
| Author |
Broom, Glen M.
|
|
Center, Allen H.
|
| LC no. |
93048291 |
| ISBN |
0132450100 |
|
0132455234 (paperback) |
|
