| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
This case study examines the rise of Little League baseball during the post-World War II era in the United States. Little League provided young people with the means to acclimate to an emerging bureaucratic, corporate order, while simultaneously introducing them to the broader postwar culture of mass consumption. Yet, challenges to this predominantly white, middle-class model of recreation began to emerge in the late twentieth century, as issues of race, gender, demographics, and economic transformation weakened Little League's appeal throughout the United States. By the early twenty-first century, a number of recreational activities had taken advantage of this evolving landscape to further challenge Little League's popularity. From a business perspective, is Little League worth rebranding to suit modern-day mindsets and priorities? If so, what would such a rebranding look like? |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Sports -- Economic aspects.
|
|
Sports -- Finance.
|
|
Little League baseball.
|
|
Little League baseball.
|
|
Sports -- Economic aspects.
|
|
Sports -- Finance.
|
| Form |
Electronic book
|
| ISBN |
9781526446688 |
|
1526446685 |
|
