| Description |
1 online resource (8 pages) |
| Summary |
The biggest consumer goods companies shell out more than $1 billion a year for R & D but lately have seen no appreciable impact on their sales. That's troubling for companies whose growth has plateaued in recent years. In contrast, some smaller competitors that spend less on R & D - but do so more shrewdly - have seen a significant boost in sales. In this sector, innovators needn't bet big to reap returns |
| Notes |
Copyright © 2018 MIT Sloan Management Review 2018 |
| Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
| Form |
Electronic book
|
| Author |
Carpenter, Gregory, author
|
|
Hasan, Tushmit, author
|
|
Safari, an O'Reilly Media Company
|
|
