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E-book
Author Carneiro, Larissa, author

Title Quantitative and qualitative visual content analysis in the study of websites / Larissa Carneiro & Melissa Johnson
Published [Los Angeles, California] : SAGE, 2014
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Sage Research Methods Cases    View Resource Record  

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Description 1 online resource
Series SAGE research methods. Cases
SAGE research methods. Cases
Summary This case study describes a content analysis employed to investigate how ethnic museum websites visually construct ethnic identity and represent cultural heritage. In focusing on websites, it faced the challenge of capturing digital data and conducting analysis in a form of communication characterised by dynamism, multimedia, and multimodality. In order to undertake this project, both qualitative and quantitative content analyses were used
Bibliography Includes bibliographical references
Notes Online resource; title from home page (viewed on November 25, 2015)
Subject Content analysis (Communication) -- Case studies.
Ethnicity -- Research -- Case studies.
Museums -- United States -- Computer network resources -- Research -- Case studies.
Web sites -- Research -- Case studies.
Genre/Form Case studies.
Case studies.
Form Electronic book
Author Johnson, Melissa, author
ISBN 1473949173 (ebook)
9781473949171 (ebook)